NEWS Assignment,"Many are cold; few are frozen"

Jerry Greenfield, affable and down-to-earth co-founder of Ben & Jerry's Homemade, Inc., entertained and enlightened a group of students, faculty, staff and community members on Wednesday, March 17, at 3 p.m. in the Pogue Student Center.

Ice cream treats were offered to the audience following the presentation, which was part of the Business and Economics Department's Business Speaker Series.

Audience members were faced with a difficult choice, "Cherry Garcia" or "Chunky Munky"?

EUP Business majors offered a wide array of treats following the presentation.

The newly-renovated Pogue Student Center on the Edinboro campus provided the venue for featured speaker, Jerry Greenfield, who, along with his long-time friend Ben Cohen, founded Ben & Jerry's, a model for American business success.

"Guilty Kiltie" was one of the student entries in a contest for potential new Ben & Jerry's flavors, uniquie to Edinboro University and incorporating teh Scottish heritage of Edinboro.


News Assignment, due March 24, 2010: Jerry Greenfield, the affable and down-to-earth co-founder of Ben & Jerry's Homemade, Inc., entertained and enlightened a group of students, faculty, staff and community members on Wednesday, March 17, at 3 p.m. in the Pogue Student Center.

Interior and exterior photos taken without flash, using available light. Several photos posted on the Picasa folder were cropped in Picasa.

Julie Chacona, Director of Major Gifts at Edinboro, greeted the audience, and talked about last semester's student contest for potential new Ben & Jerry's flavors, unique to the University, and incorporating the Scottish heritage of Edinboro. A short film showcased the creativity and talents of the students and faculty involved, in the design of containers and even recipes for five of the entries.

Sam Dines, a senior Business/Marketing major at Edinboro, provided an introduction for featured speaker Jerry Greenfield, who, along with his long-time friend Ben Cohen, founded Ben & Jerry's, a model for American business success. The event was part of the Business and Economics Department's Business Speaker Series.

Greenfield emphasized the value system imbedded in Ben & Jerry's, something he and his partner insisted upon, along with the best customer service, along with using the highest-quality ingredients. Many of the franchises partner with non-profit organizations, and Greenfield explained that he was only "giving back."

Greenfield received several hearty laughs after telling of his failure to be admitted into medical school, and taking a correspondence course from Penn State to learn how to make ice cream. In response to a question from a member of the audience as to how it was determined which partner would act as president, Greenfield responded that since Ben's name appears first in the name of the company (Why? Because it sounded better!), he, Jerry, was rewarded as its first president. When the chuckles died down, he explained that the title has rotated over the years, and that it didn't really matter which of the co-founders held the title of president.

Greenfield joked about the variety of flavors and names for the products, saying that, "Many are cold; few are frozen." He said some really great and tasty flavors just aren't best sellers. Some celebrity-based flavors have created their own fan base. Cherry Garcia, named after the Grateful Dead singer, was one example.

The ice cream treats offered to the audience following the presentation were "udderly" delicious!